New Product Development

Just Desserts Yorkshire Launch Own-Label Retail Cake Range

After supplying and baking for the foodservice market for nearly 40 years, Just Desserts Yorkshire has launched its own-retail classic sponge cake range.

Housed in sustainable and recyclable packaging, the newly developed sponge cakes consist of four variants: Victoria Sponge, Chocolate, Lemon, and Toffee.

The launch of the retail cakes comes in response to customer demand and the bakery’s vision of expanding and developing their handcrafted desserts range for retail.

Kate Williams, General Manager of Just Desserts Yorkshire said: “We are excited to be able to reveal our first prepackaged products available for the retail market. As part of our growth, Just Desserts products are now available to both business and consumer markets.”

“The new sponge cake range really showcases the quality of our brand and the products we produce. This is just the beginning of our retail expansion and customers can look forward to more retail developments in the coming weeks.”

RRP £4.49 | Case size: 1 x 6

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